Much like their brewery, the Broadhead website is about the experience; this meant creating an enjoyable, lighthearted environment online.

Key Points

Strategy

The Broadhead team needed an application that could handle content and grow with their business. We created a content management system that handles a variety of content types, ensuring that the team can properly market their products online with ease. We also wanted to create an experience with unique interface elements and interactions, integrated with beautiful design elements.

Design

The goal of Broadhead’s website was to reflect their brewery, and the experience people have when visiting. For this, we collaborated with Dylan “Dylbot” Upper, who created an enjoyable, lighthearted environment with an eye-catching colour palette and typography.  The style and user interface is based on common elements and textures found within a brewery. These decisions helped take the Broadhead company, brand and experience, online.

Development

The development for this application was based around a simple navigation with access to dynamic layouts and content types. We engineered unique and interactive components that transform all of Broadhead’s content into engaging rich media experiences.

Analytics

The Broadhead application runs standard analytics and tracking integrations. This allows their marketing team to collect, report, and segment data, including all their marketing campaigns.