Humble + Fume is a rising brand within the cannabis industry; a brand that focuses on curating experiences for retailers and dispensaries.


The design of the application was conceived by our friends at Fish out of Water Design. Their team conceived of the overall concept and look and feel to best represent the next phase of the Humble + Fume brand. They delivered final desktop compositions that we reviewed and tweaked to best fit a modern application structure – this included polishing the user interface and transitioning the look and feel across multiple devices and screen size.


With this application we focused on creating a full stack application with clean url routing and customized page templates. The biggest challenge with this application was to create a simple framework that allows for quick edits and customizations. The templates enable a wide variety of content including headers, body copy, rich media and search optimized meta tags. The final step in the production of this application was deploying a virtual server with a build process for rapid deployments. This setup minimizes all server code; html; images; styles; and scripts, and ensures that the final product file size is optimized and as fast as possible.


This website uses standard application analytics and detailed virtual server metrics. This allows the Humble + Fume team to track template views, user behaviours, and campaign goals, as well as server health, speed, and holistic stack reports.