Rotman Commerce needed a better platform to market, manage, and measure their communication efforts. We built a website in which faculty and students can browse information and interact with one another.


The Rotman Commerce team approached us with the task of connecting the two existing platforms into one student hub. To start the project we outlined key concepts and features that were imperative to both students and faculty members. This phase included gathering key insights from both audience groups and documenting the proper feature sets and overall project scope needed for the final application.


During the planning phase of the project, we remapped the existing website’s structure and marketing data to better fit with the newly integrated student portal. We worked closely with the University of Toronto’s Information Technology department to ensure that proper security standards were in place and that our software adhered to their guidelines and processes. Detailed user stories, data flows, and functional prototypes were created to outline the key overlaps of structure, content, and user interface.


The design process for this website included integrating the existing brand identity with a modern and elegant user interface. To accomplish this, we worked with our friend Rachelle Letain to create a digital style guide that would bridge the existing Rotman Commerce look and feel with a refreshed experience. This new visual language included a broader spectrum of colours, modern typography, sharper images, and a cleaner, more elegant interface. Careful consideration was paid to interaction, animation, iconography design, and optimal device rendering to ensure that the final visual performed on all devices.


For the development of the application we used a variety of cutting-edge technologies and techniques, including many dynamic components and third-party integrations on the front-end and administration panel. We also developed authentication integration; a flexible calendar with multiple views and third-party syncing capabilities; various custom search algorithms; a third-party payment gateway integration; as well as a wide variety of templates, components, and interactive elements.


The final product includes page, audience and acquisition analytics along with the addition of tailored custom events and detailed behaviour tracking. Establishing detailed data around features and user activity was imperative to better understand and target future goals. With analytics now providing quantitative data, the Rotman Commerce team can now validate current investments and make more informed and refined decisions for future initiatives.