Show Your Strength was a bilingual (English and French) Instagram contest application that we built in conjunction with of our friends at JOIBOI.
Nyeus consulted on the technical aspects of this project and developed, tested and deployed the codebase. Our team researched suitable programming languages and databases, and crafted strategic user experiences, interfaces, and interactions.
- Multilingual domains.
- Full-screen immersive application.
- Instagram integration and connectivity.
- Application sharing and connectivity.
- Random data draw functionality.
- Custom analytics.
This contest ran nationally in Canada, in both official languages. We connected the two different domains, (English and French) and included seamless navigation between both.
Strategy & Design
This application was a full-screen, interactive experience. It was fully responsive and displayed in all modern browsers and devices. Each section of the application was accessible through page scrolling, or interacting with the primary tabbed menu along the top of the application.
When users first interacted with the application, they were prompted to authenticate using the Instagram service. Once authenticated, they were redirected back to the application to continue the contest registration process, using their Instagram account data and media.
User information was instantaneously checked against the application database to ensure that each Instagram account only submitted a single entry. The user was then prompted to select from videos tagged with #fivestarstrong and go on to complete the secure registration process. User data was used again within the form as pre-populated data, making the entire process simple and fast. Once registered, the application could be shared via the Facebook sharing API or by direct email to friends.
Once the contest deadline had passed, the homepage changed to display a message which announced the winner. To select a winner, we created a simple admin system to draw a single entry at random.
As this was a single-page, dynamic application, we tracked analytics in a variety of ways. Custom Google Analytics were implemented in order to track page views and dynamically-loaded content. This allowed us to see exactly how far users traveled within the application’s flow, and assess drop-off points we could then rectify within the user experience. On top of this, a retargeting campaign was also included to help advertise to users who had visited the application but had not completed the submission process.